Design Sprint
Short Tip: A one-week method to generate and test ideas.
What is it?
It is a method created by Jake Knapp based on his experience at G.V. (Google Ventures) which aims to quickly generate and validate ideas with users. This approach was detailed in the book Sprint and is known for its ability to generate the entire cycle of understanding the opportunity, ideating, prototyping and testing in just 5 days.
Another method that follows a similar concept is Lean Design Sprint. This process is based on 7 short sessions which understand the challenge, ideate solutions, prototype and validate with users in less than 3 days.
Why use it?
Unlike traditional Design Thinking, which doesn’t have a particular time-box, with Design Sprint each day has a specific goal. Thus, the generation and validation of insights are very fast.
How to use it?
Each of the 5 days in a Design Sprint is separated into the following activities:
- Day 1 (Understand): identifying the problem or opportunity to be worked on, the target audience, value proposition and metrics.
- Day 2 (Divergence): Identifying potential creative solutions to solve the problem.
- Day 3 (Convergence): Identifying the ideas with greatest potential and detailing them.
- Day 4 (Prototyping): creating the prototype to be used for testing on Day 5.
- Day 5 (Testing): validation with the product’s target audience.
In Lean Design Sprint, the 7 sessions are divided as described below. The details of each session can be found in this article.
Additional Information
Some useful agenda and step-by-step models can be found at:
- https://leandesignsprint.com
- https://designsprintkit.withgoogle.com/resources/overview
- https://www.gv.com/sprint/
- https://uxplanet.org/whats-a-design-sprint-and-why-is-it-important-f7b826651e09
- https://uxknowledgebase.com/design-sprint-f53b126b1e02
Book: Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days